Our shared values, which guide our business activities, are that we are:

•Innovative: Ours is a business founded on intellectual property. We foster a creative environment in order to develop meaningful, highly relevant products and deliver them to the market via the most effective channels.

•Agile: We are fleet-of-foot – from the way that we develop new products, to the way that we enter new markets – because we are able to translate theory to action rapidly. We are a flexible company, able to grow, develop and adapt both in the long / medium term (strategically) and in the short term (at a moment’s notice).

• Open & Honest: Professionalism and high standards in both quality and integrity are embedded at the heart of individuals and the company. We are ethical and responsible in everything that we do – from the working practices we develop, to the way we treat our employees and in our dealings with all of our stakeholders. We are open-minded, endeavour to welcome constructive criticism and embrace all cultures. We welcome new ideas that enhance the probability of our success.

• Accountable: The company is independent and our employees are encouraged to be independently minded. We are not encumbered by bureaucracy. We take responsibility for our own destiny & actions – individually, as team members and as a company. This empowers us to produce products and deliver service of the highest quality, to our colleagues, our customers and our suppliers.