Mobile is overtaking desktop development computing. Matthew David guides you through native and cross-platform mobile app development tools, giving you the top criteria to consider when choosing tools and vendors.


In order for companies to succeed before the mobile computing era, it was known that every organization needed a website to promote, sell and interact with customers at a high volume and on a high-quality basis. Today every enterprise needs to be mobile. Mobile is quickly overtaking desktop computing not only in terms of mainstream usage, but within the enterprise. The advent of bring your own device and a multitude of cloud-enabled productivity apps have given the workforce a new way of getting the job done. So now it’s your organization’s turn to catch up with its workforce. Where to begin?

This buyer’s guide helps you find the right mobile application development tool.

Section one gives you a primer on mobile application development (MAD) and mobile application development platforms (MADP). It explains the differences between mobile and desktop app development — the differences aren’t as simple as the categorization suggests. It explores the different types of mobile apps that enterprises can develop such as native, cross-platform or hybrid.

To aid you in your search for the right MADP, the second section of this buyer’s guide gives you the top criteria to look for in mobile app development tools and their vendors. Some key features will be more important to companies than others. The third section in this guide evaluates different companies’ needs and analyzes different MADPs. From that information, we’ve created a list that matches software to different types of organizations. To provide further in-depth knowledge, the last section of the guide presents overviews of the top players in the mobile application development market.

Whether your organization’s focus is on secure data or ease of use; whether its development team works only with Visual Studio or is comprised of Web developers; whether your organization is a large, globally distributed company or a 10-person startup, this buyer’s guide is designed to help you find the right mobile application development platform for your enterprise.